If you have a business, whether you operate a physical location, a virtual location online or both, there are many new ways that you can bolster and promote your business. One of these ways is Facebook.
Very many businesses are already on Facebook. The odds are good that your company is already on Facebook, and if that is the case, good for you. If your business isn’t on Facebook already, why aren’t you utilizing this great, potentially free tool for marketing your business?
There are many reasons why every business website, especially yours, needs Facebook. The following are just five of the top reasons why your business needs a Facebook presence right now!
1.) Everyone else is doing it. Sure, if all the other companies jumped off a cliff, it isn’t a good idea to do the same, but this is way different. If you aren’t on Facebook already, you are already late getting into the game, and if you aren’t going to get on Facebook soon, you are going to be left in the dust. Your competitors are probably already on Facebook, marketing themselves, creating brand recognition and fostering customer loyalty.
2.) It’s free. Just getting on Facebook costs you nothing, and the most basic fan page with a few quick posts and a picture or two takes very little time out of your busy schedule. You could shell out some money if you want to jazz your presence up a bit, but the one-time cost could well be offset by all the additional profits you make due to your online presence.
3.) It makes your company more trustworthy. People like to buy from companies they trust, and they trust the companies that they are fans of on Facebook. Your posts and the information you provide on the popular social site lets your customers feel like they really and truly know your brand. They also know that if they have a problem, they are able to talk with you and your customer service team directly through your Facebook wall. If you are on Facebook, customers and clients trust that they will have a more pleasant experience doing business with you.
4.) It builds brand awareness and recognition. When you make a post to Facebook, that post shows up on your fan’s newsfeeds. Even if they don’t read the post or even really see it, they will subconsciously get a little reminder that your business is there and that it is a part of their life. The next time they are in the store looking to buy widgets, they are more likely to buy your widgets because they know the name.
5.) People like to use businesses and products that their friends use and recommend. When a Facebook user “likes” your business, their friends see that. Every “like” you get on Facebook is essentially an endorsement that your business is a good one with products or services that should be used and trusted.
Written by Frederic, freelance writer, web blogger and data recovery software consultant.